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TECH


Aputure Introduces STORM 400x and CF7 Fresnel
Aputure is expanding its lighting arsenal with the introduction of the STORM 400x and the accompanying CF7 Fresnel. At the heart of the...
By Sarah Gross
Jul 20


From Jets To Race Cars: How The Sony VENICE 2 Continues to Shape Cinematography
In the competitive landscape of high-end digital cinema cameras, the Sony VENICE 2Â stands as a formidable force, a testament to Sony's...
By Benji Dell
Jul 2


Godox Launches KNOWLED M300R: A New Mid-Range RGBWW LED for Film and Broadcast
Godox, a prominent Chinese manufacturer known for its LED lights, camera flashes, monitors, accessories, and audio equipment, has...
By Benji Dell
Jul 1


SIGMA Unveils Aizu Prime Lenses: World's First Full Lineup of Large-Format T1.3 Cinema Primes
SIGMA has just announced its groundbreaking Aizu Prime Line of large-format cinema lenses, which the company claims is the world's first...
By Sarah Gross
Jun 4


Introducing the Sony FX2: A New Powerhouse in the Cinema Line
Sony has officially pulled back the curtain on its latest addition to the acclaimed Cinema Line: the FX2. This new camera promises to...
By Benji Dell
May 27


DJI Unveils the Mavic 4 Pro: A New Horizon for Foldable Drones
DJI has officially launched its next-generation flagship foldable drone, the Mavic 4 Pro, approximately two years after its predecessor,...
By Rob McDermott
May 13


Unveiling the DJI Mavic 4 PRO: The New Flagship With Groundbreaking Features
Aerial photography is changing fast, offering amazing opportunities to capture breathtaking visuals. The latest innovation in this space...
By Rob McDermott
May 12


THE APUTURE STORM XT52 SETS A NEW BENCHMARK IN HIGH OUTPUT LED LIGHTING
Aputure is making waves in the lighting industry once again with the introduction of its new 5200-watt STORM XT52. This powerful LED...
By Sarah Gross
Mar 30


Blackmagic URSA Cine 17K: Get Ready for All the Pixels!
Unveiled as a significant advancement at NAB 2024 and subsequently making its way to market, the Blackmagic URSA Cine 17K 65mm represents...
By Benji Dell
Sep 11, 2024


BLACKMAGIC FINALLY HAS A BOX CAMERA. THE PYXIS IS A MODULAR POWERHOUSE FOR MODERN FILMMAKING
Blackmagic Design has unveiled a brand new camera. The PYXISÂ stands as the latest frontier in the company's relentless pursuit of...
By Sarah Gross
Jun 24, 2024


Nikon's Bold Move: Acquiring RED Digital Cinema and the Reshaping of the Film Camera Landscape
In a move that sent ripples through the professional filmmaking industry, Nikon Corporation officially completed its acquisition of...
By Rob McDermott
Mar 10, 2024


The Apex Predator: the RED V-RAPTOR XL Gets a New Sensor
RED Digital Cinema elevates its flagship V-RAPTOR platform with the introduction of the V-RAPTOR XL [X] 8K VV. This camera isn't just an...
By Rob McDermott
Jan 29, 2024


Runway's Groundbreaking Year: Gen-1 and Gen-2 Are Redefining Creative Possibilities in 2023 And Beyond
2023 stands as a landmark period for generative artificial intelligence within the realm of video creation, largely propelled by the...
By Rob McDermott
Jul 9, 2023


RED's New V-RAPTOR Unleashes An 8K Vision at Ferocious Speed
The new V-RAPTORÂ burst onto the cinema camera scene not just as RED's new flagship, but as a bold statement of intent from the camera...
By Sarah Gross
Aug 31, 2022


THE ALEXA 35: Arri Steps Forward With A Brand New Sensor, Affirms tHe Legacy Format size
In a world increasingly captivated by "full-frame fever," ARRI, the undisputed titan of cinematic image, made a bold and brilliant move...
By Benji Dell
May 26, 2022


The Sony FX6: Redefining Compact Cinema Production
The start of 2021 marks a significant moment for filmmakers and content creators worldwide as Sony officially unveils the FX6, the latest...
By Rob McDermott
Jan 4, 2021

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