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TECH


Sony Announces New a7V, Driven by a New Sensor and Integrated AI
Sony has officially unveiled the highly anticipated Sony a7V, the successor to its immensely popular a7IV full-frame mirrorless camera. Since the launch of the original a7 in 2013—the world's first full-frame mirrorless camera—the Alpha 7 series has been Sony's definitive hybrid workhorse. The a7 V pushes this legacy forward with what the manufacturer calls a "Breakthrough Evolution Powered by AI and Speed," introducing a suite of next-generation features that redefine the ca
By Benji Dell
Dec 2, 2025


Godox Launches the KNOWLED MG4KR, a Full-Color LED Rival to 4K HMI
Godox is elevating its position in the professional lighting market with the introduction of the KNOWLED MG4KR, a colossal, full-color Chip-on-Board (COB) light designed to deliver an astounding level of illumination. This fixture achieves an output claimed to be 225,100 lux at 3 meters when paired with the proprietary MGR20 reflector, a specification that firmly places it in the high-output class traditionally occupied by a 4K HMI fixture. Crucially, the MG4KR brings modern
By Sarah Gross
Nov 24, 2025


ASUS Unveils the Reference-Grade ProArt PA32KCX 8K Mini-LED Monitor
The debut of the ASUS ProArt Display PA32KCX signifies a major advancement in the realm of professional display technology. While ostensibly another premium offering from the respected ProArt line, the sheer visual intensity of an 8K image coupled with the monitor's maximal brightness clearly positions this 32-inch panel as a benchmark for color-managed workflows. This display, set for official release in February 2026, will enter the market as the world's first 8K HDR mini-L
By Benji Dell
Nov 17, 2025


New DJI Neo 2 Drone Features Omnidirectional Sensing and Enhanced AI Tracking
DJI has officially unveiled the Neo 2, a significantly upgraded, beginner-friendly camera drone designed to address virtually every limitation of its popular predecessor. Launching globally today (with the notable exception of the U.S. market), the lightweight, 151g drone represents a substantial leap in autonomous flight capability. The Neo 2 now boasts full omnidirectional obstacle sensing with forward-facing LiDAR, a 2-axis mechanical gimbal, 4K video at up to 100fps, and
By Rob McDermott
Nov 13, 2025


Canon Unveils the EOS R6 Mark III, Blending Stills Power with Cinema-Grade Video
Canon has officially announced the third iteration of its highly popular full-frame workhorse, the EOS R6 Mark III. This new model is strategically positioned as a substantial upgrade over the previous EOS R6 Mark II, incorporating premium features that suggest it functions as both a hybrid version of the professional EOS C50 cinema camera and a refined blend of the EOS R6 Mark II and the high-resolution EOS R5 Mark II. Canon has maintained a proven trajectory, focusing on re
By Sarah Gross
Nov 6, 2025


The Fusion of Form and Function: Nikon Unveils the ZR, the First True Offspring of the RED Acquisition
Since Nikon’s landmark acquisition of RED Digital Cinema in March 2024, the industry has been eagerly anticipating the culmination of this merger in a unified cinema camera platform. That wait is now over with the official announcement of the Nikon ZR, a compact, mirrorless cinema camera that promises to meet the exacting needs of contemporary filmmakers. This release represents the genuine integration of Nikon’s advanced engineering and RED’s renowned cinematic technology. I
By Rob McDermott
Sep 9, 2025


Canon Unveils the EOS C50: A New Benchmark for Compact, Full-Frame Cinematic Production
Canon has expanded its professional Cinema EOS lineup with the official announcement of the EOS C50, a compact, full-frame camera poised to redefine versatility for filmmakers and hybrid shooters. Positioned as the most diminutive camera in the Cinema EOS family, this powerhouse does not compromise on performance, featuring a new 7K full-frame CMOS sensor capable of recording 7K 60P RAW footage internally onto SD or CFexpress cards. It also supports high frame rate capture at
By Sarah Gross
Sep 8, 2025


Aputure Introduces STORM 400x and CF7 Fresnel
Aputure is expanding its lighting arsenal with the introduction of the STORM 400x and the accompanying CF7 Fresnel. At the heart of the...
By Sarah Gross
Jul 20, 2025


From Jets To Race Cars: How The Sony VENICE 2 Continues to Shape Cinematography
In the competitive landscape of high-end digital cinema cameras, the Sony VENICE 2 stands as a formidable force, a testament to Sony's...
By Benji Dell
Jul 2, 2025


Godox Launches KNOWLED M300R: A New Mid-Range RGBWW LED for Film and Broadcast
Godox, a prominent Chinese manufacturer known for its LED lights, camera flashes, monitors, accessories, and audio equipment, has...
By Benji Dell
Jul 1, 2025


SIGMA Unveils Aizu Prime Lenses: World's First Full Lineup of Large-Format T1.3 Cinema Primes
SIGMA has just announced its groundbreaking Aizu Prime Line of large-format cinema lenses, which the company claims is the world's first...
By Sarah Gross
Jun 4, 2025


Introducing the Sony FX2: A New Powerhouse in the Cinema Line
Sony has officially pulled back the curtain on its latest addition to the acclaimed Cinema Line: the FX2. This new camera promises to...
By Benji Dell
May 27, 2025


DJI Unveils the Mavic 4 Pro: A New Horizon for Foldable Drones
DJI has officially launched its next-generation flagship foldable drone, the Mavic 4 Pro, approximately two years after its predecessor,...
By Rob McDermott
May 13, 2025


Unveiling the DJI Mavic 4 PRO: The New Flagship With Groundbreaking Features
Aerial photography is changing fast, offering amazing opportunities to capture breathtaking visuals. The latest innovation in this space...
By Rob McDermott
May 12, 2025


THE APUTURE STORM XT52 SETS A NEW BENCHMARK IN HIGH OUTPUT LED LIGHTING
Aputure is making waves in the lighting industry once again with the introduction of its new 5200-watt STORM XT52. This powerful LED...
By Sarah Gross
Mar 30, 2025


Blackmagic URSA Cine 17K: Get Ready for All the Pixels!
Unveiled as a significant advancement at NAB 2024 and subsequently making its way to market, the Blackmagic URSA Cine 17K 65mm represents...
By Benji Dell
Sep 11, 2024


BLACKMAGIC FINALLY HAS A BOX CAMERA. THE PYXIS IS A MODULAR POWERHOUSE FOR MODERN FILMMAKING
Blackmagic Design has unveiled a brand new camera. The PYXIS stands as the latest frontier in the company's relentless pursuit of...
By Sarah Gross
Jun 24, 2024


Nikon's Bold Move: Acquiring RED Digital Cinema and the Reshaping of the Film Camera Landscape
In a move that sent ripples through the professional filmmaking industry, Nikon Corporation officially completed its acquisition of...
By Rob McDermott
Mar 10, 2024


The Apex Predator: the RED V-RAPTOR XL Gets a New Sensor
RED Digital Cinema elevates its flagship V-RAPTOR platform with the introduction of the V-RAPTOR XL [X] 8K VV. This camera isn't just an...
By Rob McDermott
Jan 29, 2024


Runway's Groundbreaking Year: Gen-1 and Gen-2 Are Redefining Creative Possibilities in 2023 And Beyond
2023 stands as a landmark period for generative artificial intelligence within the realm of video creation, largely propelled by the...
By Rob McDermott
Jul 9, 2023

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